Born x Raised, the Los Angeles-based streetwear brand, has a deep-rooted connection to the city and its culture. Perhaps no collaboration exemplifies this better than their ongoing partnership with the Los Angeles Dodgers. The convergence of streetwear and baseball represents more than just merchandise; it’s a celebration of community, loyalty, and the evolving identity of Los Angeles.
Founded by Spanto (RIP) and 2Tone, Born x Raised quickly gained notoriety for its unapologetic, authentic voice that resonated with Angelenos. Their designs often feature bold graphics, old English lettering, and themes that touch on gentrification, cultural preservation, and the realities of life in a rapidly changing city. They tapped into a raw nerve, speaking to a generation often overlooked by mainstream narratives.
The Dodgers, as an iconic symbol of Los Angeles, provide the perfect canvas for Born x Raised to express their vision. The collaborations are far from your typical team apparel; they’re meticulously designed collections that blend the Dodgers’ classic aesthetic with Born x Raised’s signature street style. Imagine the iconic Dodgers logo reimagined in the brand’s recognizable font, or a vintage-inspired jersey emblazoned with a poignant message about Los Angeles history. These are pieces designed to be worn with pride, not just at the stadium, but throughout the city.
Beyond the aesthetics, the Born x Raised x Dodgers collaboration is about community building. The release events themselves are often spectacles, drawing massive crowds and creating a tangible sense of shared experience. They’re more than just shopping opportunities; they’re gatherings where fans can connect with each other, celebrate their love for the Dodgers, and express their appreciation for Born x Raised’s unique perspective.
The collaboration also addresses the complex relationship between the Dodgers and the Los Angeles community. The team’s history is intertwined with the controversial displacement of residents from Chavez Ravine in the 1950s. Born x Raised, known for its commitment to representing the marginalized, acknowledges this history and uses the collaboration as a platform to spark conversation and promote understanding. This nuanced approach adds depth and meaning to the partnership, elevating it beyond a simple marketing campaign.
In essence, the Born x Raised x Dodgers collaboration is a powerful representation of Los Angeles culture. It’s a testament to the city’s vibrant street style scene, its unwavering love for its baseball team, and its ongoing dialogue about identity and belonging. It’s a reminder that fashion can be a powerful tool for storytelling and community engagement, and that even the most iconic institutions can evolve to reflect the voices and perspectives of the people they represent. These collaborative pieces become coveted items, symbolizing a specific moment in Los Angeles history and a tangible connection to the city’s cultural heartbeat.