Laura Mcclure

Laura McClure is a prominent figure in the field of digital journalism and audience engagement, known for her innovative approaches to building online communities and fostering meaningful conversations around news and information. Her career spans across diverse platforms, showcasing her adaptability and commitment to evolving with the ever-changing media landscape.

McClure’s expertise lies in understanding how people consume and interact with news online. She has a strong track record of developing successful strategies for attracting and retaining audiences, particularly on social media and through other interactive platforms. Her work emphasizes the importance of not just broadcasting information, but also creating spaces for dialogue and participatory journalism.

She held a significant role at Mother Jones, a respected non-profit investigative news organization, where she served as the director of digital strategy. In this capacity, she was responsible for overseeing the organization’s online presence, driving audience growth, and implementing innovative digital initiatives. She spearheaded efforts to expand Mother Jones’ reach through social media, email marketing, and other digital channels, contributing to a significant increase in their online readership and engagement.

Beyond her work at Mother Jones, McClure has been involved in various projects aimed at promoting digital literacy and empowering journalists with the skills they need to thrive in the digital age. She’s a frequent speaker and workshop leader, sharing her insights and expertise with aspiring journalists and media professionals. Her presentations often focus on best practices for social media engagement, audience development, and data-driven decision-making in journalism.

One of the key tenets of McClure’s approach is the belief that journalism should be a two-way street. She advocates for creating opportunities for audiences to contribute to the reporting process, whether through sharing their personal experiences, submitting tips, or participating in online discussions. This participatory approach not only enriches the reporting but also strengthens the relationship between news organizations and their audiences.

McClure’s work reflects a deep understanding of the challenges and opportunities facing the journalism industry today. She recognizes the importance of adapting to new technologies and platforms, while also upholding the core values of journalistic integrity and accuracy. Her contributions have helped to shape the way news organizations approach digital audience engagement, making her a respected and influential voice in the field.

Her insights are particularly valuable in an era where misinformation and disinformation are rampant. McClure’s focus on building trust and fostering genuine connections with audiences is crucial for combating the spread of false narratives and promoting informed civic discourse. She continues to be a vital voice advocating for a more engaged and informed public through innovative digital strategies.