Shokolad Menta Mastik (שוקולד מנטה מסטיק), often shortened to Shmm, was an iconic Israeli female singing trio that enjoyed immense popularity in the 1970s. Their name translates to “Chocolate Mint Gum,” a whimsical and catchy title that reflected their lighthearted and fun-loving image.
The group consisted of Yardena Arazi, Rutie Navon, and Tamar Tal. Each member brought a distinct vocal style and stage presence, contributing to the unique blend that defined Shmm’s sound. Yardena Arazi, perhaps the most recognizable face of the group, went on to have a successful solo career after Shmm disbanded. Rutie Navon possessed a strong and soulful voice, while Tamar Tal added a playful and energetic element to their performances.
Shokolad Menta Mastik’s music was characterized by its upbeat melodies, catchy lyrics, and intricate harmonies. They primarily sang in Hebrew, often incorporating elements of pop, folk, and disco into their songs. Their repertoire included original compositions as well as covers of popular Israeli and international hits. Songs like “Emor Shalom” (“Say Hello”), “Nua Ba’Galgal” (“Move in the Wheel”), and “Yesh Li Yeled” (“I Have a Child”) became instant classics, topping the Israeli music charts and remaining popular decades later.
Beyond their music, Shmm was known for their vibrant and coordinated stage costumes and choreography. Their performances were always energetic and visually appealing, engaging audiences of all ages. They were regular features on Israeli television and frequently performed at concerts and festivals throughout the country. Their performances were considered fresh and modern, reflecting a changing Israeli society that was becoming more open to international influences.
One of the highlights of their career was representing Israel in the 1976 Eurovision Song Contest with the song “Emor Shalom.” Although they placed sixth, their performance brought them international recognition and further cemented their status as one of Israel’s leading musical acts. The song itself became a beloved Eurovision classic, remembered for its catchy melody and positive message.
Despite their short lifespan, Shokolad Menta Mastik left an indelible mark on Israeli popular culture. Their music continues to be played on the radio and enjoyed by generations of Israelis. They are remembered not only for their catchy tunes and polished performances but also for representing a specific era in Israeli history – a time of optimism and cultural flourishing.
Shokolad Menta Mastik eventually disbanded in 1978, with each member pursuing individual projects. However, their legacy endures, and they are fondly remembered as one of the most beloved and influential singing groups in Israeli music history. Their songs are a testament to their talent and continue to evoke feelings of nostalgia and joy for many.